Thursday, July 29, 2010
Movie merchandising isn't just for Happy Meals anymore and the soon-to-be released Eat Pray Love is the latest movie influencing the retail market. Eat Pray Love chronicles Liz Gilbert's seach for pleasure, spirituality and balance across Italy, India and Indonesia. We resisted reading it for years (because if there's that much hype, it's value is suspicious!); but in the end we enjoyed her vivid descriptions of her travels. Eat Pray Love shared its name and inspiration with The Republic of Tea and World Market among others; but the products we're most interested in are the fragrances by Fresh.
The scent "Eat" is based on author Liz Gilbert's four month food tour through Italy which is our favorite part of the book. Her descriptions of food are drool-worthy. It's no wonder Fresh chose lemon, basil and creamy vanilla scents to represent the beginning of her journey. "Pray" was based on Gilbert's study at an Ashram in India and has notes of jasmine, pink pepper, patchouli, and incense. The final scent, "Love", represents Gilbert's final few months of travel through the tropical paradise in Bali with notes of jasmine, sandalwood and amber.
The Fresh collection is also available as candles and would make an excellent present for an Eat Pray Love fan. You can find the products at http://www.fresh.com/. The movie opens August 13th, 2010.